About us
rethink
verb
/ˌriːˈθɪŋk/
- consider or assess (something, especially a course of action) again, especially in order to change it.
With over four decades of experience, we will listen, create and execute creative plans to ensure your communications make your audiences think and take action.
Together we will elevate your brand.
We understand that each business is unique, with its strengths, challenges, and goals. That’s why we take a customised approach for every client we work with.
We devote time and effort to truly understand your brand’s essence, story, and the values that set you apart. With this in-depth knowledge, we create tailored communication strategies that resonate with your target audience and leave a lasting impression.
Our Work
At ReThinkit, we understand the needs and challenges of third-sector clients and small to medium-sized businesses. We recognise that many companies focus on setting up their organisations and building a solid foundation, often neglecting their communication strategies in the process.
We’ve seen countless companies excel in their operations but fail to effectively convey their brand message, resulting in missed opportunities to grow and reach the next level of success.
This is where we step in, offering our expertise in marketing and design. Our tailored solutions ensure that your communications align with your business outlook, attracting the right audience and creating meaningful connections that fuel growth and success.
Through our websites, marketing, social media and PR solutions, let us help you take your business to the next level by refining your brand messaging with strategic marketing campaigns that make a lasting impact.
Feathers Futures
Case Study
Feathers Futures is a women’s charity created to support women across Great Yarmouth and the surrounding areas to create a brighter future. It was created in 2018 after it was recognised that there was a gap in the system where women weren’t receiving the help they needed or had asked for help and been refused.
Supported by a team of volunteers and staff, Feathers Futures has created enjoyable small, supportive groups, including drop-in sessions, counselling, a domestic abuse tool kit, Feathers Friends, classes and groups, a book club, art sessions and more. The charity brings women together into a caring and understanding group in a non-judgmental environment where they have a voice and can express feelings while being heard and understood.
Feathers Futures is a women’s charity created to support women across Great Yarmouth and the surrounding areas to create a brighter future. It was created in 2018 after it was recognised that there was a gap in the system where women weren’t receiving the help they needed or had asked for help and been refused.
Supported by a team of volunteers and staff, Feathers Futures has created enjoyable small, supportive groups, including drop-in sessions, counselling, a domestic abuse tool kit, Feathers Friends, classes and groups, a book club, art sessions and more. The charity brings women together into a caring and understanding group in a non-judgmental environment where they have a voice and can express feelings while being heard and understood.
Their support is in demand, the charity is growing, and they were at the stage where their communications no longer represented the professionalism and services they offer – and they needed help.
While they wanted their logo to remain the same, they needed a solid constant ‘brand identity’ and communications and marketing to match their values and resonate with their audience to take their much-loved charity forward to another level.
Kit’s background in successfully setting up a communications department for a large hospice and working for several Air Ambulance charities provided the perfect experience to listen and build a relationship, then meet the brief within budget and with a sympathetic ear.
After research and stakeholder conversations, an in-depth plan was developed incorporating the following actions and more…
Their support is in demand, the charity is growing, and they were at the stage where their communications no longer represented the professionalism and services they offer – and they needed help.
While they wanted their logo to remain the same, they needed a solid constant ‘brand identity’ and communications and marketing to match their values and resonate with their audience to take their much-loved charity forward to another level.
Kit’s background in successfully setting up a communications department for a large hospice and working for several Air Ambulance charities provided the perfect experience to listen and build a relationship, then meet the brief within budget and with a sympathetic ear.
After research and stakeholder conversations, an in-depth plan was developed incorporating the following actions and more…
Actions
- Marketing and communications plan
- Creation of brand guidelines
- Cohesive brand identity
- On brand templates
- Fundraising campaigns, Care for a Cuppa, #FindAFeather
- Design and print of marketing materials, including banners, a suite of literature, branded collection tins, branded volunteer booklets, induction booklets
- Website overhaul
- Photography bank
- Award entries
- Social Media
- Case Studies
- Open Days
- Printed thank you cards and QR video
- Electronic communications, e-newsletters, magazines, email campaigns
The Results
- Increase in database members with excellent click-through rates
- Increase in social media followers
- Increase in PR activity
- Increase in donations
- Award Win
- Increased awareness
